The business of SURF CITY SQUEEZE is to design, build and franchise blended fruit smoothie retail outlets. Founder Kevin Blackwell created the business concept in 1981 in Phoenix, Arizona. Over one hundred SURF CITY SQUEEZE locations are currently operating. Our proprietary Smoothie Mix is the cornerstone to SURF CITY SQUEEZE Smoothies, which make up 90% of the menu. Quality products, excellence in service, and genuine customer Saturdayisfaction are the business foundation.

The management team at SURF CITY SQUEEZE has developed the smoothie business operation with precision. The concept is a successful business location, efficient and appealing design, and a product menu that encompasses health and fitness awareness with new nutritional technologies. The management has created a strong team which can expand the concept with efficiency into the future targeted areas.

SURF CITY SQUEEZE expects to continue to expand the number of operations during the next five years to 400 locations. This expansion is based on the continuation of franchising, co-branding opportunities, expansion by current franchisees and through acquisitions.